Ex-Citi MDs Launch Upside Funding with $350K Programs and Mentorship

Upside Funding, a new entrant founded by former Citigroup managing directors, has launched with funded accounts up to $350,000 and a stated focus on direct mentorship from institutional veterans. The firm's pitch — pairing capital with structured coaching from career sell-side traders — targets a gap in a market where most evaluations are largely self-directed. Whether mentorship-led models can scale economically alongside high-volume evaluation businesses remains an open question.