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Ex-Citi MDs Launch Upside Funding with $350K Programs and Mentorship
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A new prop firm founded by former Citigroup managing directors launches with a mentorship-heavy model and accounts up to $350K.
Upside Funding, a new entrant founded by former Citigroup managing directors, has launched with funded accounts up to $350,000 and a stated focus on direct mentorship from institutional veterans. The firm's pitch — pairing capital with structured coaching from career sell-side traders — targets a gap in a market where most evaluations are largely self-directed. Whether mentorship-led models can scale economically alongside high-volume evaluation businesses remains an open question.
Firms mentioned
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Citi (Markets)
New York, USA
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- Bank or Institutional Prop Desk
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- Discretionary bonus
- Payouts
- Annual
- Max
- Institutional balance sheet
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