News

Ex-Citi MDs Launch Upside Funding with $350K Programs and Mentorship

Funding model:Evaluation

A new prop firm founded by former Citigroup managing directors launches with a mentorship-heavy model and accounts up to $350K.

Upside Funding, a new entrant founded by former Citigroup managing directors, has launched with funded accounts up to $350,000 and a stated focus on direct mentorship from institutional veterans. The firm's pitch — pairing capital with structured coaching from career sell-side traders — targets a gap in a market where most evaluations are largely self-directed. Whether mentorship-led models can scale economically alongside high-volume evaluation businesses remains an open question.

Firms mentioned

Quick reference for the firms referenced above — pulled from our live directory.

Compare these side-by-side in the firm comparison tool or browse the full directory.

Frequently asked

Background reading that complements this story.

How does proprietarytrading.com source its news?
Coverage is sourced from firm announcements, regulatory filings, public statements, and original reporting by the editorial team. When a story is based on another publication's reporting, we link the original source.
How often is news updated?
We publish industry news as it breaks and run a weekly roundup summarizing the most consequential firm, regulatory, and product developments.
How do I compare firms mentioned in a news article?
Use the in-line firm links to open each firm's profile, or open the comparison tool to view multiple firms side-by-side on funding model, payout cadence, profit split, evaluation rules, and allowed instruments.

More background: the glossary, our education library, and our transparency policy.

Related coverage

Continue Learning